Agency
Oceania
Marketing and Advertising
Medium

Top4 Marketing, headed by founder Michael Doyle, is an innovative digital marketing agency delivering award-winning digital marketing services and consultation. With their specialized platform, they have been enhancing online business growth and establishing fruitful partnerships across multiple countries, including Australia, Indonesia, Singapore, the UK, and the USA.

The Challenge

Top4 Marketing found themselves in a situation where they were unable to gain extensive insights into their clients’ websites. The tools previously at their disposal only provided broad overviews and often lacked the in-depth analysis crucial for precise optimisation. Michael Doyle noted the limitation of the existing tools, stating,

The tools we previously used provided us with broad overviews, but often lacked the in-depth analysis crucial for precise optimisation. This limitation made it difficult for us to maintain and enhance our clients' sites to the highest standards. We needed a platform that could delve deeper into the intricacies of website performance and offer actionable insights, rather than just surface-level data.
Author quote photo
Michael Doyle
Founder of Top4 Marketing

 

The Solution

Recognizing the insufficiencies of the current tools, Michael Doyle and his team were in pursuit of a more encompassing solution.

We needed something more in-depth, but the options we tried were either too shallow or overly complicated. Then, out of the blue, Sitechecker approached us for niche edits.
Author quote photo
Michael Doyle
Founder of Top4 Marketing

Impressed by its features, upgrading to a full version was an obvious choice for them after the trial.

They offered us a free trial for a year, and honestly and after using it, we were genuinely impressed. It gave us the detailed insights we had been missing. Before the trial ended, we were so sold on its capabilities that upgrading was a no-brainer.
Author quote photo
Michael Doyle
Founder of Top4 Marketing

 

The Results

The utilization of Sitechecker had a profound impact on Top4 Marketing’s operations.
Firstly, the organic website traffic grew by an impressive 4 times.

x4 to Organic traffic

Additionally, their client’s site started ranking 40% higher in search results, making them more noticeable to potential visitors.

40% better positioning in SERP

And when it came to getting clicks from these search results, there was an 85% increase.

85% better CTR

In essence, our tool not only made them more visible but also more attractive to click on, leading to better online success.

We've seen a significant uptick in keyword rankings for our clients. Many of our targeted keywords have climbed higher on search engine results pages.
Author quote photo
Michael Doyle
Founder of Top4 Marketing

 

The Takeaways

Sitechecker has been a transformative tool for Top4 Marketing, enabling refined SEO strategies and an improved approach to optimizing websites. They asserted that the detailed insights and recommendations provided by Sitechecker set a new standard in SEO optimization, emphasizing the tool’s paramount importance in elevating their SEO game.

We've always been committed to delivering the best for our clients, and Sitechecker has acted as a magnifying glass, allowing us to see and refine the finer details. This precision has been invaluable, enabling us to further fine-tune our strategies and deliver even more exceptional results.
Author quote photo
Michael Doyle
Founder of Top4 Marketing
About
Top4 Marketing is an award-winning digital marketing agency offering end-to-end digital solutions and consultation services through its proprietary technology platform to businesses.
Industry
Marketing and Advertising
Headquarters
Sydney, Australia
Company size
16
Favorite tools
Site Audit, Site Monitoring, Insights
Top4 Marketing achievements:
Significant uptick in keyword rankings for clients.
Precision in optimization strategies, delivering exceptional results.