Arken Digital is a digital marketing agency aiming to help ambitious SMEs and e-commerce stores grow through SEO improvements. They focus on increasing visibility and traffic without resorting to short-term tactics that could harm reputation or ranking. Their team helps locally focussed businesses rank in their local area on Google, in organic search, and on the map.
The Challenge
Before using Sitechecker, Arken Digital faced several challenges:
Tracking how the SEO changes impact keyword rankings
It is essential to understand whether the improvements that you performed on the website influenced the main end goal. Sometimes the hypothesis might be wrong and it is critical to detect it before it can harm the rankings.
Efficient keyword management
When dealing with multiple customers at once it is really easy to get confused among all the keywords you add for tracking on different projects.
Reporting
Arken was spending much time generating nice-looking reports for their clients. This could be done automatically, but none of the tools they were using offered such a solution.
The Solution
Arken Digital implemented Sitechecker to address these challenges. Here are some of the key solutions that Sitechecker offers:
Rank Tracker with notes
Given the fact that a digital marketing agency needs to know how the positions of the clients react to changes implemented on the website, the feature to leave a comment on a graph was a game-changer.
Sitechecker allowed them not only to track keywords on multiple projects but also to log changes and see what their influence is.
Insights tool and Search Console integration
The integration with Google Search Console provided valuable insights into the performance of individual pages, making it easier to manage important pages and provide accurate data to clients.
User-friendly interface
Accuracy and insights are important. But it is really important to provide the best quality interface and reports to the customers. Sitechecker handled this task and provided an appealing interface to simplify the routine for Arken.
The Results
The integration of Sitechecker into Aiken’s routine saved much time and effort for their everyday tasks, making it more pleasant to work on clients’ projects.
Sitechecker’s reporting capabilities allowed us to create more comprehensive and visually appealing reports for our clients, which has improved transparency and client satisfaction.
In addition, the feature to share the project with a link made it super easy for their client to see the updated information in real time without having to contact Arken directly.
Twice more Impressions and Clicks
Along with non-obvious improvements to Arken’s working flow, there are some real numbers that the team has achieved after one year of working with Sitechecker.
Richard has shared a screenshot of a graph that clearly shows the 2x rise in the number of clicks and impressions.
The Takeaways
Sitechecker has become a vital tool for Arken Digital. It made their work easier by centralizing the logging of changes and tracking of keyword performance. It helped to reduce the time spent on manual tasks.
Sitechecker platform creates clear and attractive reports that improve Arken client’s experience. The feature allowing clients to access live ranking updates has significantly helped with saving time on communication.
Overall, Sitechecker has increased efficiency, provided useful insights, and delivered better SEO tracking for Arken Digital’s clients.
